This recognition is so well deserved. When Greenpeace started its campaign and published their 2006 report, “Eating Up the Amazon,” I had the opportunity to get to know Paulo as we collaborated to come up with a solution to cease the sourcing of soya from recently deforested areas of the Amazon. The development (and acceptance) of a sustainable moratorium on sourcing soya demanded a team effort and commitment from an inclusive set of stakeholders. Without Paulo’s dedication and phenomenal efforts, I know this would not have happened
During this process, Paulo quickly earned my tremendous admiration for his dedication to save the Brazilian Amazon. He is fearless, tireless, smart, savvy and quite a leader—including his efforts to work with McDonald’s. Five years ago this month, we spent nine days together travelling through the Amazon. You can link here to my video/pictorial diary of that trip.
As Vice President of Sustainability, Bob contributes to the advancement of a wide range of social and environmental policies and programs. Bob has been a member of the McDonald’s System for more than 30 years, first working with one of our suppliers and then joining McDonald’s in 1983. Throughout the past three decades, Bob’s passion for creating shared value for society and our company through the integration of sustainability practices into the core of the business has been a key ingredient of McDonald’s continued progress along the “Road to Sustainability.”